Is curing to improve potency or improve flavor

Talking to an old grower friend the other day. He insists curing does little to improve potency. Potency is a byproduct of good genetics, mature trichomes and proper drying.
The only purpose of curing is to improve flavor and smokeability.
Thoughts?

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Potency is going to be what it is at harvest, though potency can be reduced if the conditions are such that trichomes degrade over time during storage. Curing is to smooth out the product. Chlorophyll continues to degrade during the curing process. It evens out moisture content and and prepares the product for long term storage with minimal cannabinoid or terpine evaporation.

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EXACTLY what @MidwestGuy said.

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From what i’ve learned and seen, curing is minimal on potency, if you’re meaning thc. Seems mostly for flavor and aroma. Terpenes change during curing tho, so i suppose one could say certain aspects do become more potent during curing while others degrade

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